Insights from inside the deals.
How businesses are valued, prepared, and sold, written by the team running the mandates. No filler, no recycled theory.
How to value a consumer business.
How consumer businesses are valued in practice: the EBITDA multiple method, the realistic 2x to 8x range, what moves your multiple, and a worked example.
Market dataConsumer business EBITDA multiples in 2026.
Current EBITDA multiple ranges for consumer businesses by category: food and beverage, beauty, health and wellness, services, apps, content, and agencies.
Exit preparationPreparing your business for sale: the 12-24 month playbook.
A practical 12-24 month plan to prepare a consumer business for sale: financial hygiene, add-back documentation, concentration, owner dependence, and timing.
ValuationAdjusted EBITDA: add-backs buyers accept, and the ones they reject.
What counts as a legitimate EBITDA add-back when selling a business: owner compensation, one-offs, personal expenses, and the claims buyers push back on.
SellingHow to sell an e-commerce business for the highest price.
How e-commerce and DTC businesses are valued and sold: SDE vs EBITDA, revenue cross-checks, what buyers diligence, and the process that maximises price.
Reading is the start. The number is the point.
Run your business through the valuation tool the guides are built on, then talk it through with the team.