Private Advisory

The operating system behind bigger, more valuable businesses.

Plug your business into the team, the systems, and the network that grow revenue, rebuild margin, and make a company run without its founder, the same playbooks we use before we take a business to market.

$500mEnterprise value created
$100m+Portfolio revenue
15Portfolio companies
200+Operators recruited
The four pillars

Everything before the sale is our job.

Most advisors pick a lane. We work the whole P&L, because revenue, margin, people, and systems are one machine, and the constraint keeps moving.

PILLAR 01

Revenue growth

Find the growth already paid for before buying new growth.

  • Offer and pricing architecture that lifts AOV without discounting
  • Creative and angle strategy for paid acquisition
  • New channels, retail, marketplaces, new markets, sequenced, not sprayed
PILLAR 02

Margin & back-end

Structural cost moves, not line-item trimming.

  • COGS, manufacturing, supplier terms and fulfilment architecture
  • Contribution margin visibility by channel, every month
  • Kill rules on spend that never pays back
PILLAR 03

People & hiring

The team that lets the business run without you in every room.

  • Key hires scoped, sourced and closed
  • Delegated authority and runbooks instead of founder heroics
  • OKRs that cascade from strategy down to every seat
PILLAR 04

Systems & reporting

Decisions made from numbers, not gut feel.

  • The KPI set that actually predicts your P&L
  • Weekly scorecards with one owner per number
  • Documented playbooks, themselves worth money to a buyer
The extra layer

An M&A desk on the same team

This is what a growth consultancy can't give you. The people advising you every week are the same people who value businesses, run sale processes, and negotiate with buyers for a living. So every decision gets made twice, once for this year's profit, once for what a buyer will pay for it later. When you do decide to sell, there's no handover: we already know the business better than any adviser you'd hire at that point.

Inside the advisory

What you actually get, every week.

Advice doesn't change a business. Follow-through does. The engagement runs on a fixed rhythm so decisions get made, owned, and checked.

Advisory sessions

Sixty minutes with you and your leadership team. You bring the decisions in front of you, pricing, hires, spend, suppliers, and leave with the calls made and the next moves owned.

Weekly

Direct access between calls

Private chat with the advisory network plus Hugo's WhatsApp. Deals, hires, supplier problems, you get an answer while the decision is live, not next Tuesday.

Always on

KPI scorecard & review

We build the KPI set that predicts your P&L, then review it against target every month: what worked, what gets killed, and next month's priorities, each with one owner and one number.

Monthly

Strategy & OKR resets

Step back from the machine: where the business is going, the OKRs that get it there, what we stop doing, and what the next quarter has to prove.

Quarterly

Vetted partner network

Designers, email teams, media buyers, retail brokers, manufacturers, recruiters. Operators we've already used in our own portfolio, introduced directly, with us still in the room.

On demand

M&A, fundraising & exit advice

What your business is worth today, what would move the multiple, and how a buyer will read every decision you're making now, from the desk that runs the processes.

As it comes up
The track record

We've done this with our own money.

Every playbook we bring into your business was written running ours, or inside a portfolio company where the result showed up in the P&L.

Built & exitedCreed Media

From an idea to $75m in sales, 150 people and four offices, then a stake sold to private equity at 12× EBITDA, against a 3–6× category norm.

Growth10× revenue in 8 weeks

Demand was never the problem. New manufacturing, a conversion-first site and a scalable marketing engine were.

Margin−33% COGS

Rebuilt manufacturing and supplier terms, margin recovered without touching the price the customer pays.

DistributionDTC to 1,000+ retail doors

US and UK, in 90 days. Retail-ready packaging, custom PDQ displays and a retail pricing model that protected DTC.

People200+ operators recruited

Across the portfolio, the hires that turn a founder-run company into a management-run one.

Value created$500m enterprise value

Built across 15 portfolio companies and the mandates our M&A desk has taken to market.

The bench

You don't hire a consultant. You borrow an operating team.

Most advisors have only ever advised. We built and sold our own company first, and the functions you'd otherwise hire one by one sit on the same bench.

Hugo Leprince, Managing Partner at Leprince Group
Hugo LeprinceManaging Partner, leads every advisory engagement

We built Creed Media from an idea to 150 people, four offices and $75m in sales, then sold a stake to private equity. We don't start businesses, we fix and grow established ones, finding the value stuck inside them and making them worth far more, alongside great founders.

Hugo leads the weekly sessions himself. Behind him, the functions you'd otherwise hire separately:

Value creationGrowth, margin and operating systems inside portfolio companies
Sell-side M&AValuation, positioning and running processes with real buyers
Buyer networkWho pays a premium for a business like yours, and why
Talent & partnersThe operators and specialists we've already vetted in our own portfolio
The engagement

One engagement. Everything included.

No scoping negotiations, no change orders, no hourly billing. You get the bench, the cadence, and the network, flat, monthly.

Built for

  • Founder-led businesses doing $1m+ in revenue
  • Profitable, or one clear fix away from it
  • Owners who want a stronger company now, and options later

Not for

  • Pre-revenue startups
  • Owners looking for an agency to run their ads
  • Anyone who wants a report instead of results

Private Advisory

$10,000/month

Rolling monthly, reviewed each quarter. Stay because it pays for itself, not because a contract says so.

  • Weekly 60-min advisory sessions with you and your leadership team
  • Private chat access to the Leprince advisory network
  • Direct access to Hugo's WhatsApp
  • Access to our vetted partner network, design, email, paid social, retail, manufacturing, recruiting
  • Monthly review with clear priorities and next actions
  • Quarterly strategy and OKR resets
  • M&A, fundraising and exit advice as the questions come up
Book a discovery call

Free 15-minute intro first. We take on a handful of advisory clients at a time.

“I originally engaged Hugo from Leprince to prepare my business for M&A. Through this process he identified a significant gap, my lack of enterprise clients. He then proceeded to train myself and my team on the acquisition of high-end enterprise clients, which we have successfully been landing for the last 3 months. Extremely happy with the engagement so far and look forward to the long-term partnership.”

PS
Patrick SchenkenFounder, Ad-Lab

What owners ask before joining.

How is this different from hiring a consultant?

Consultants deliver a report and leave. We're in the business every week, on the calls, in the chat, following the same KPIs you do, and we stay while the plan gets executed. The unit of work is a decision made and a number moved, not a deck. And because we also sell businesses for a living, every recommendation is scored on what it does to your profit now and to your price later.

Do we have to be preparing to sell?

No. Most advisory clients aren't in a process and some never will be. The changes that make a business more profitable and less founder-dependent are exactly what a buyer pays a premium for, so you win either way, and the option stays open.

What happens on the weekly call?

Sixty minutes with you and whoever owns the week's topics. We review the scorecard, pressure-test the decisions in front of you, and leave with the next actions, each with an owner and a number to check next week.

How do the introductions work?

When the plan needs a capability you don't have, a designer, an email team, a retail broker, a manufacturer, a key hire, we introduce you directly to people we've already worked with in our own portfolio. You contract with them; we stay involved so the work meets the plan.

What if we need execution, not advice?

Then we say so, and bring in the operator who executes, that's what the network is for. What we won't do is quietly become your agency: our seat is beside you, running the whole machine, not inside one channel.

Who actually shows up?

Hugo leads the sessions. Depending on what's live, the value creation, M&A or talent side of the team joins for the parts they own. You're not handed to a junior after the sales call.

What's the commitment?

Monthly, reviewed quarterly. If the engagement isn't visibly paying for itself in the P&L, we'd rather part ways than coast, we take on a handful of advisory clients at a time and every seat has to earn its place.

How does it start?

A free 15-minute discovery call. If it looks like a fit on both sides, we run a paid deep-dive session on where value is stuck, and you decide from there whether the ongoing engagement makes sense. No pressure to commit on the first call.

Qualify for advisory

A handful of businesses at a time.

We keep the advisory small on purpose, the value is in the attention. If your business is doing $1m+ and you want it materially bigger and worth more, start with a conversation.

Book a discovery call Or get your free gameplan first
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Book a discovery call.

A free 15-minute intro: your business, where it's stuck, and whether the advisory is the right fit. No pitch deck, no obligation.

  • 15 minutes with a senior principal, not a sales team.
  • Bring your numbers or don't, we'll find the thread either way.
  • Leave with at least one thing worth doing whether or not we work together.
  • Not ready for a call? Get your free Brand Gameplan first.
$500mEV created
$100mPortfolio revenue
200+Talents recruited